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At first glance, Dama Fortuna … the new blanco tequila from Shand Import … may seem like a cheeky nod to chance, but its creators are anything but gamblers. Named after “Lady Luck” in Spanish, Dama Fortuna is the product of seasoned spirits professionals who believe success comes from craft, not coincidence.
One of those professionals is Euan Shand, a man with deep roots in Scotch whisky. After decades in the whisky world, starting as a cooper and warehouseman at Glendronach and later heading Duncan Taylor, Shand is now channeling his knowledge into tequila. With his wife Moji and business partner Peter Currie, Shand made his way to the highlands of Jalisco, Mexico, where the trio found something special in Ayotlán. That something became Dama Fortuna Blanco.
Crafted at Casa Loy (NOM 1633), Dama Fortuna Blanco is made using traditional methods. The agave is harvested from a single 15,000-acre estate high in the volcanic hills, between 4,500 and 6,000 feet above sea level. The altitude, combined with nutrient-rich soil and cool nights, delivers intensely flavorful Blue Weber agave.
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The latest news and updates from Dama Fortuna. Stay tuned for our upcoming events, product launches, and more.
Dama Fortuna Blanco is now available in the United Kingdom through Black Thistle Spirits, marking an important step in the brand’s international growth.
Dama Fortuna celebrated a major motorsport milestone on September 28, 2026, as the Barwell Motorsport Lamborghini secured the 2026 British GT Silver-Am Championship.
Dama Fortuna expanded its motorsport story into off-road racing on September 12, 2026, with participation in the 7th SCORE Baja 400 in Ensenada, Baja California.